{"id":895,"date":"2020-01-06T10:00:00","date_gmt":"2020-01-06T10:00:00","guid":{"rendered":"https:\/\/velocityyachts.com\/blog\/h-krueger-associates-half-a-century-of-outstanding-design\/"},"modified":"2020-01-06T10:00:00","modified_gmt":"2020-01-06T10:00:00","slug":"h-krueger-associates-half-a-century-of-outstanding-design","status":"publish","type":"post","link":"https:\/\/velocityyachts.com\/blog\/h-krueger-associates-half-a-century-of-outstanding-design\/","title":{"rendered":"H Krueger &amp; Associates: Half a Century of Outstanding Design"},"content":{"rendered":"<p>H Krueger &#038; Associates: Half a Century of Outstanding Design<br \/>\n      \tIn 2019 we dedicated considerable energy to the discussion of superyacht design; an immensely dynamic field in which designers and architects must constantly strive to predict, realise and surpass their clients\u2019 desires before they have even been conceived. As we reflect on this discussion in the new year, we spoke with Andrew Krueger, President of H. Krueger &#038; Associates &#8211; an established US-based interior design firm boasting an enviously wide portfolio, who have now momentously finalised their 50th year of successfully realising their clients\u2019 every vision.<br \/>\n        H. Krueger &#038; Associates, whose portfolio demonstrates a refined accomplishment in a multiplicity of design challenges \u2013 from smaller, bespoke projects to high-capacity research and learning facilities \u2013 are now turning their hands increasingly to the intricacies of yacht design, bringing with them the same flair for creativity and aesthetic with which they have graced their past projects.\u00a0 \u00a0 By way of introduction, we began by asking Andrew to introduce the company, shedding light on the foundations of 50 years of success in design. \u201cMy father started the business in 1969,\u201d he explained. \u201cWe\u2019ve done a lot of residential, commercial, hospitality and everything in between. But we always wanted to get into doing yachts.\u201d \u201cI have a background in restoring small classic wooden boats,\u201d Andrew went on to explain. \u201cMy father always approached it as a design problem is a design problem, if you have the creativity you can do any interior. That\u2019s how we started reaching out to the yachting world.\u201d Going on to discuss the prosperous year that 2019 was for H. Krueger &#038; Associates, Andrew shed some light on one of his most recent yacht jobs \u2013 adding that no job is too big or small for the firm. \u201cThis one is a fairly small refit job \u2013 the gentleman just acquired the yacht, he wants to use it mostly with his family, so he just wants it to be updated. He wants it to be clean, elegant and nice.\u201d Touching on the ambiguity of the term \u2018nice\u2019, we asked Andrew how much guidance his clients generally give him when it comes to realising their creative vision. \u201cWe like to ask questions to see whether they have specific likes and dislikes, but at the same time we love it when a client gives us a little bit of creative leeway where we can come up with some ideas, throw them out there and see how they feel about them. Our most recent client for example just gave us a pretty broad stroke, and then he said \u2018I want to see what you guys come up with\u2019 \u2013 and that\u2019s awesome, because that\u2019s what we love to do.\u201d We were also interested to know what Andrew made of recent trends in the yachting industry, and how they align with H. Krueger &#038; Associates\u2019 signature style. \u201cLighting is always a big thing, and I think people are paying more attention to it. With LEDs becoming more popular, you can do some really amazing and interesting lighting effects. That always adds to a more interesting interior. And I\u2019m hoping that things are becoming more sophisticated &#8211; I think there has been a propensity for yacht design to be a little too over the top. I\u2019m hoping things will get dialled back a little bit &#8211; you can have really elegant design, where you don\u2019t have to go overboard and cover everything in gold!\u201d As mentioned previously, H. Krueger and Associates\u2019 wide portfolio is far from limited to the realm of yachts \u2013 spanning everything from residential homes to custom furniture \u2013 but there is no doubt that this firm has more than enough experience in the specificities of superyacht design. When it comes to overcoming these very particular challenges, Andrew advised, \u201cGenerally it takes a lot of research \u2013 we have to make sure the materials we think about using and end up specifying are suitable for the environment. Sometimes the prettiest stuff isn\u2019t necessarily the best when it comes to what will hold up.\u201d Finally, as we look to the year ahead, Andrew is extremely positive for what 2020 has in store for this design house. \u201cIt\u2019s always fun to get new jobs, big or small &#8211; it invigorates us.\u201d<br \/>\nWe would like to wish H. Krueger and Associates the best of luck for this year, for what we are sure will be a yet more prosperous 2020!<\/p>\n<p>\t             H Krueger &#038; Associates: Half a Century of Outstanding Design <\/p>\n<p>\t             H Krueger &#038; Associates: Half a Century of Outstanding Design <\/p>\n<p>\t             H Krueger &#038; Associates: Half a Century of Outstanding Design <\/p>\n<p>\t             H Krueger &#038; Associates: Half a Century of Outstanding Design <\/p>\n","protected":false},"excerpt":{"rendered":"<p>H Krueger &#038; Associates: Half a Century of Outstanding Design In 2019 we dedicated considerable energy to the discussion of superyacht design; an immensely dynamic field in which designers and architects must constantly strive to predict, realise and surpass their &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/velocityyachts.com\/blog\/h-krueger-associates-half-a-century-of-outstanding-design\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;H Krueger &amp; Associates: Half a Century of Outstanding Design&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H Krueger &amp; Associates: Half a Century of Outstanding Design - Yachting Blog, Yacht News, Charter Yacht Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/velocityyachts.com\/blog\/h-krueger-associates-half-a-century-of-outstanding-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H Krueger &amp; Associates: Half a Century of Outstanding Design - Yachting Blog, Yacht News, Charter Yacht Blog\" \/>\n<meta property=\"og:description\" content=\"H Krueger &#038; Associates: Half a Century of Outstanding Design In 2019 we dedicated considerable energy to the discussion of superyacht design; an immensely dynamic field in which designers and architects must constantly strive to predict, realise and surpass their &hellip; Continue reading &quot;H Krueger &amp; Associates: Half a Century of Outstanding Design&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/velocityyachts.com\/blog\/h-krueger-associates-half-a-century-of-outstanding-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Yachting Blog, Yacht News, Charter Yacht Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-06T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/velocityyachts.com\/blog\/wp-content\/uploads\/2020\/01\/39718-h-krueger-and-associates-half-a-century-of-outstanding-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/velocityyachts.com\/blog\/h-krueger-associates-half-a-century-of-outstanding-design\/\",\"url\":\"https:\/\/velocityyachts.com\/blog\/h-krueger-associates-half-a-century-of-outstanding-design\/\",\"name\":\"H Krueger &amp; 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