YPI Launches New Website & ‘Complete Brand Overhaul’
\n \tBrokerage company Yachting Partners International (YPI) has announced a \u2018complete brand overhaul\u2019 marked by the launch of a new website, branding and a renewed emphasis on the next generation of yachting.
\n Following new ownership in September 2019, YPI has spent the last year and a half making significant changes in the areas of strategy, structure and company culture. The re-branding and website launch have consolidated these changes, the brokerage said in a statement, and symbolise\u00a0a new phase for the future of the business.\u00a0
\nYPI\u2019s new identity will retain the longstanding heritage of the company, but positioned in a future oriented around technology, innovation, sustainability and the next generation of yachting. The company has announced aims to reduce the impact of its business to \u2018as close to zero as possible\u2019 by committing to a strategy based on four pillars; carbon, chemicals, single-use plastics and wellbeing.\u00a0
\nSustainability aims have been enhanced over the past 12 months by YPI\u2019s sponsorship of various community initiatives, including the Monaco Solar and Energy Boat Challenge organised by the Yacht Club de Monaco, the Calvi to Monaco Water Bike Challenge for the Princess Charlene of Monaco\u2019s Foundation and the Monk Seal Alliance.\u00a0
\nDirector at Yachting Partners International Abdullah Nahar commented, \u2018The launch of our new brand and website is an exciting new chapter for YPI. The rebirth of YPI will drive positive change, whilst reinforcing our long-term commitment to our clients, partners, and employees. As the world starts to recover from what has been a very tough period, we move into the second half of the year with top-of-the-range technology, revised brand positioning and a strong sustainability plan.\u2019<\/p>\n
\t YPI Launches New Website & ‘Complete Brand Overhaul’ <\/p>\n
\t YPI Launches New Website & ‘Complete Brand Overhaul’ <\/p>\n
\t YPI Launches New Website & ‘Complete Brand Overhaul’ <\/p>\n","protected":false},"excerpt":{"rendered":"
YPI Launches New Website & ‘Complete Brand Overhaul’ Brokerage company Yachting Partners International (YPI) has announced a \u2018complete brand overhaul\u2019 marked by the launch of a new website, branding and a renewed emphasis on the next generation of yachting. Following … <\/p>\n