Hollywood takes to the water! Hugh Jackman and Ryan Reynolds have just been announced co-owners of Australia\u2019s SailGP team in a ‘landmark deal’. With Hugh Jackman and Ryan Reynolds as its new co-owners and Australian underwear brand Bonds as a brand-spanking new sponsor, the Australian SailGP team is set to take centre stage.<\/p>\n
Hugh Jackman and Ryan Reynolds new co-owners
\nAs co-owners, Hugh Jackman and Ryan Reynolds will lead the freshly rebranded Bonds Flying Roos SailGP Team.
\nThe announcement is already making headlines, but these seasoned showmen are no strangers to the limelight.
\nOr to cheeky marketing campaigns! They\u2019ve collaborated on everything from movie to coffee to gin brands. Now, they\u2019re spending millions to get into the sailing game.
\nIn a joint statement, they\u2019ve said, \u201cWe\u2019re incredibly excited to set sail together in this new adventure. Hugh brings a deep love for and pride in his home country as well as being an avid fan of sailing. He will also be bringing his overly clingy emotional support human along for the ride. Apologies in advance to Australia. No comment on whether we\u2019re writing this in our Bonds. No further questions.\u201d<\/p>\n
A warm welcome for Hugh Jackman and Ryan Reynolds
\nThe Australian SailGP team, now the \u2018Bonds Flying Roos,\u2019 are taking their victories with them into a new chapter.
\nWith celebrity ownership and a fresh rebrand powered by Aussie-made Bonds underwear, the Roos are hoping to capture fan engagement well beyond the docks with the aim of reaching fresh audiences outside the sailing community.
\nDriver and CEO Tom Slingsby says of the new additions: \u201c[Hugh Jackman and Ryan Reynolds] bring unmatched star power, a love for storytelling, and a sharp sense of humour that fits perfectly with our team. With Bonds joining as our Title Partner and the launch of the Bonds Flying Roos, we\u2019re building something distinctly Australian; a team driven by spirit, resilience, and national pride.\u201d
\nBonds Flying Roos Driver and co-owner Tom Slingsby.
\nBonds, a new sponsor #Madefordownunder
\nHugh Jackman and Ryan Reynolds aren\u2019t the only cheeky new addition to the Australian SailGP team. A new multi-year partnership with Aussie-made underwear brand Bonds marks the first time the Roos have had a Title Partner.
\nPreviously, Bonds has sponsored another beloved Aussie icon, conservationist, TV presenter, and beloved Aussie icon Robert Irwin. They now bring their signature Aussie spirit to sailing.
\nTanya Deans, President of Bonds Australia says, \u201cWe\u2019re thrilled to join forces with such an iconic duo and an adrenaline-fueled sport ready for its moment in the spotlight. And how do you say no to Hugh Jackman? He\u2019s Australian royalty! As we set sail on this new adventure, the Bonds Flying Roos have one less thing to worry about \u2013 we\u2019ve got their backs (and bums) covered.\u201d
\nBut the SailGP team sure won\u2019t be flying by the seat of their (Bonds) underpants. With three championships in four seasons, Australia has been dominating the SailGP scene.<\/p>\n
An exciting new era for Australian sailing
\nAndy Thompson, SailGP Director said, \u201cToday marks a landmark moment not just for the Australia SailGP Team, but for the trajectory of SailGP globally.\u201d This exciting new partnership represents, \u201can extraordinary combination of global reach, vision, commercial nous and no doubt plenty of fun along the way too.\u201d
\nThe new Bonds Flying Roos SailGP Team will make their official debut at the Mubadala New York Sail Grand Prix from June 7-8, where they will have the chance to defend their leading position.
\nWith Hugh Jackman and Ryan Reynolds in their corner, the Australian SailGP team is sure to capture attention worldwide.
\nWe can\u2019t wait to see what hijinks the Roos and their new celebrity owners get up to!<\/p>\n
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Hollywood takes to the water! Hugh Jackman and Ryan Reynolds have just been announced co-owners of Australia\u2019s SailGP team in a ‘landmark deal’. With Hugh Jackman and Ryan Reynolds as its new co-owners and Australian underwear brand Bonds as a … <\/p>\n